Taiwan had been waited for nearly 40 years to stand on the 2010 Shanghai World Expo stage again. After Taiwan Pavilion Expo displayed, it backed to Hsinchu, consequently, not only created the important tourist spot, but also increased whole Hsinchu tourism marketing. the expo included Cultural Creative Pavilion and Hsinchu International Science and Business Expo Center, become founded Hsinchu Taiwan Pavilion Expo.
2010年已過去，不可再使用現在完成進行式`。
The study is was developed to investigate the relationship among brand image, tourist travel motivations, experiential value and customer satisfaction of Taiwan Pavilion Expo. There were 350 questionnaires and a total number of 300 samples were collected, with effective retrieved rate of 85.71%. This study used SPSS18.0 statistical software for data processing.
This study found out that brand image had a positive significantly impact on travel motivations, experiential value and customer satisfaction. travel motivations had a positive significantly impact on experiential value. experiential value had a positive significantly impact on customer satisfaction. According to the data processing results, this the study provides the theoretical and practical suggestions and follow-up research
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